WCMA :: Product Innovation Awards
 
2007 Winners
Honorable Mention
Additional Submissions
Thanks to Our Judges

Honorable Mention

Levolor Kirsch Window Fashions
Kirsch Buckingham Collection
Whispar Innovations
V-Sconce™
Comfortex Window Fashions
ComforTrack™ Plus Energy Saving Sidetrack System
Hunter Douglas
Skyline™ Gliding Window Panels from Hunter Douglas with PowerGlide® 2.0 Platinum™ Technology
Hunter Douglas
PlatinumT Technology Wireless Wall Switch from Hunter Douglas
Hunter Douglas
LuminetteŽ PowerGlideŽ 2.0 with PlatinumT Technology from Hunter Douglas
Hunter Douglas
Enhancements to Duette® Architella® honeycomb shades from Hunter Douglas
Hunter Douglas
Skyline™ Gliding Window Panels from Hunter Douglas with PowerGlide® 2.0 Motorization and New Fabric Valance
Hunter Douglas
Hunter Douglas Custom Shutter Collection Poster Series
Hunter Douglas
2009 Duette® Sample Book Kit from Hunter Douglas
Hunter Douglas
"Profits by Design" Training Program from Hunter Douglas

Honorable Mention

Levolor Kirsch Window Fashions

Kirsch Buckingham Collection

Product Category: Drapery Hardware

Fine furniture finishing techniques and style influences create a collection that is truly fit for royalty.  The new finishes include unique luxurious gilded finishes achieved by skillfully hand applying and properly burnishing real Gold and Silver Leafing (Shimmer); bold new accent paint finishes like Red Gold; and today's hottest furniture finishes, including Dark Walnut.The new Lantern finial is an example of the innovative style detail that Kirsch adds to our hand-carved finials. This design allows designers to select from four finial detail options: antique mirror panels or faux leather finish, with or without a filigree insert (all four shown on sample finial).

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Honorable Mention

Whispar Innovations

V-Sconce™

Product Category: Drapery Hardware

The V-Sconce TM is a new highly versatile drapery hardware fixture that offers increased design flexibility, is light weight, and easy to install with removable inserts, back covers, and magnetic tops. It is the only sconce that provides a method to drape fabric through the top and/or bottom of the sconce while still being able to utilize side openings to support a rod (although a rod is not required) or additional fabric. The side openings can be covered when not in use, providing a custom built-in look. The newest feature of the V-Sconce is the implementation of rare-earth magnets, providing the ability to change appliqués in just seconds. This feature promotes a renewable interior design product that conserves resources and saves future costs to consumers by not having to change hardware to get a different look. The V-sconce also offers solutions where sconces have not traditionally been used such as narrow wall spaces, vanity mirrors, powder rooms, entry ways, and shelf brackets. When trying to match a particular décor or motif, decorators and designers have style options available including: Over 32 color options including stains, solid colors, and metallics, Over 20 trim options including wood design, wood inlay, and metal banding, Well over 100 magnetic wood and metal front appliqués.The features and range of use of the V-Sconce TM assist decorators and designers by offering flexibility and solutions to get just the right look for their projects.

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Honorable Mention

Comfortex Window Fashions

ComforTrack™ Plus Energy Saving Sidetrack System

Product Category: Green Products - Energy Efficiency

Cellular shades are excellent insulators for windows all year round. However, during the winter, cold escaping out the sides of the shade greatly diminishes the insulating properties. ComforTrack Plus features 3 levels of defense to seal the energy leaks along the side of the shade that unnecessarily inflate heating bills: Sidetracks, Flex Seal and Foam Seal. The sidetracks seals off the gap between the shade and window to create a solid insulating barrier. The flex seal is a clear spring seal that is placed between the cellular shade and the sidetracks. It flexes open and closed when the shade is raised and lowered. The final barrier, a foam seal, seals the small space between the head rail and the window frame.By adding ComforTrack Plus to an insulating blackout cellular shade, homeowners are able to achieve an additional 40% reduction in energy loss. ComforTrack Plus is awaiting certification to earn federal tax credit for energy efficiency.Designers and Development Team for ComforTrack Plus Energy Saving Sidetrack System.

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Honorable Mention

Hunter Douglas

Skyline™ Gliding Window Panels from Hunter Douglas with PowerGlide® 2.0 Platinum™ Technology

Product Category: Motorization

Now Skyline™ Gliding Window Panels from Hunter Douglas offer the ultimate in form and function with PowerGlide® 2.0 with Platinum™ Technology motorization.PowerGlide 2.0 offers total motorization control at the touch of a button. It combines infrared and radio frequency operation in a single remote control and allows customers to control single or multiple Hunter Douglas treatments at once. PowerGlide 2.0 offers the ability to tie in directly with many home automation systems. What’s more, the Skyline motor is one of the quietest and most powerful on the market, driving up to a 384” track. The modular motor attaches and detaches from the headrail, allowing for easy installation in customers’ homes and in-store displays. Smart design and a color-coordinated motor keeps the motor hidden from view.

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Honorable Mention

Hunter Douglas

Platinum™ Technology Wireless Wall Switch from Hunter Douglas

Product Category: Motorization

Hunter Douglas Platinum™ Technology combines the best features of infrared (IR) and radio frequency (RF) communication to control motorized window fashions. This proprietary system will now be available with an easy-to-install wireless wall switch for a new level of convenience when operating Hunter Douglas motorized window fashions. Customers can still use a Platinum remote, but for operating window fashions from the same place every time they can install this switch in the room. With a slim profile that blends almost anywhere, the wireless wall switch can be secured to any interior wall. The stylish Decora design also allows for installation in any standard electrical junction box. The switch is battery-powered for ultimate flexibility and operates on PowerRise®, PowerTilt™ and PowerGlide™ 2.0 systems with built-in Platinum Technology.

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Honorable Mention

Hunter Douglas

Luminette® PowerGlide® 2.0 with Platinum™ Technology from Hunter Douglas

Product Category: Shadings/Sheers

Platinum™ Technology from Hunter Douglas combines infrared and radio frequency operation in a single remote control and allows customers to control single or multiple Hunter Douglas treatments at once. Luminette® Privacy Sheers with PowerGlide® 2.0 Platinum™ Technology offer a quieter and more powerful modular motor. The modular motor attaches and detaches from the headrail, allowing for easier installation. PowerGlide 2.0 also offers the ability to tie in directly with many home automation systems.

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Honorable Mention

Hunter Douglas

Enhancements to Duette® Architella® honeycomb shades from Hunter Douglas

Product Category: Specialty Applications

Duette® Architella® honeycomb shades offer a state-of-the-art patented design, with three distinct air pockets, for the highest level of energy efficiency in the Hunter Douglas product line, reducing energy loss through windows by up to 50 percent. They also preserve color and texture in bright sunlight and on opaque fabrics. What’s more, the Duette Architella design is also the only honeycomb product to provide exceptional pleat retention for perfect symmetry front and back. New to the offering with an upscale, luxurious look, the woven Meritage™ fabric features interwoven yarns of mixed colors that dazzle with depth and richness and have a soft hand as well. This semi-opaque fabric comes in the ¾-inch pleat size in 12 colors. Also new, Classic, a durable non-woven that Duette was originally launched in 1985 and that remains very popular. This comes in semi-opaque and opaque fabrics in ¾” and 1 ¼” pleat sizes in 12 fashionable colors. Six of 12 Duette Architella Classic colors have a natural street-side option. While the white street-side color reflects sunlight and increases summertime energy efficiency, the new natural color option blends with the home’s exterior and meets the requirements of some homeowners associations. These additions bring the total Duette Architella SKUs to 156, nearly 40 percent of the Duette product line.Duette Architella is also now offered in all specialty shapes.

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Honorable Mention

Hunter Douglas

Skyline™ Gliding Window Panels from Hunter Douglas with PowerGlide® 2.0 Motorization and New Fabric Valance

Product Category: Verticals/Panel tracks

Skyline™ Gliding Window Panels from Hunter Douglas are versatile enough to be used as a stand-alone product, with an overtreatment or even as a room divider, and now, they offer the ultimate in form and function – PowerGlide® 2.0 with Platinum™ Technology motorization.PowerGlide 2.0 offers total motorization control at the touch of a button. It combines infrared and radio frequency operation in a single remote control and allows customers to control single or multiple Hunter Douglas shades at once. It is easy to install in customers’ homes and as in-store displays as well. PowerGlide 2.0 offers the ability to tie in directly with many home automation systems. What’s more, the Skyline motor is one of the quietest and most powerful on the market, driving up to a 384” track.Beyond the addition of motorization, Skyline Gliding Window Panels are now offered with a richly textured fabric valance. This elegant new 3.5”, larger-profile valance adds a soft, designer touch to any size window opening and is available in all eight coordinated color options.

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Honorable Mention

Hunter Douglas

Hunter Douglas Custom Shutter Collection Poster Series

Merchandising Category: Point of Sale Display

The Hunter Douglas Custom Shutter Collection poster series was designed to help window fashion dealers and consumers looking for shutters understand the unique product features and benefits for each of the three Hunter Douglas custom shutter collection brands: Heritance® hardwood shutters, NewStyle® hybrid shutters and Palm Beach™ polysatin shutters. The poster series, recipient of a 2008 Platinum MarCom award, is a high impact in-store visual that highlights each product’s exclusive advantages and can be conveniently mounted inside a three-sided shutter display or framed and wall-mounted, making it easy to showcase and sell the entire Hunter Douglas collection of shutter products.

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Honorable Mention

Hunter Douglas

2009 Duette® Sample Book Kit from Hunter Douglas

Merchandising Category: Sampling program

Featuring a high-end exterior with a silk-like weave and embroidery, the new sample book has a streamlined size and shape that is easier to handle and the horizontal orientation beautifully showcases the room photography. The number of gatefolds has also been minimized to ensure ease of use. A FOCUS theme has been developed to address the five areas consumers need to consider: Fabric – a fabric index helps identify preference before reviewing the fabric’s range of colors Opacity – an opacity fan demonstrates the four opacities offered, the most options of any honeycomb shade Construction – the four distinctive honeycomb cell constructions are showcased, with Duette Architella offering the highest energy savings and sound absorption Unique Size – a pleat size fan makes it easy to choose one of three sizes Systems – a systems page outlines the wide range of operating systems available In addition, the inside cover of the book has a concise benefits guide. The fabric decks also now show the pleat sizes that are available and the systems each fabric comes with on the back. To reduce the weight where possible, sampling is in the ¾-inch pleat size, additional pleat sizes and construction and opacity options are noted on the swatches. The kit also includes a hand sample, a mini fan shade showing the colors of Architella® Elan, Architella consumer brochures and R-value cards and a custom display shade offer.

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Honorable Mention

Hunter Douglas

"Profits by Design" Training Program from Hunter Douglas

Merchandising Category: Trade education

The Hunter Douglas “Profits by Design” tele-seminar from Luminette® Privacy Sheers debuted this January to rave reviews from the hundreds of Hunter Douglas Gallery® and Showcase Priority Dealers® who participated. It was so successful, that it is now available online on the Hunter Douglas Learning Center for all aligned dealers. “Profits by Design” was developed after Hunter Douglas conducted extensive research into determining the profiles of highly successful dealers selling Luminette Privacy Sheers and examining what sales strategies they used. The best practices study revealed that believing in the product and in his/her ability to sell were keys to dealer success. The training seminar was then created to communicate and leverage those discoveries as well as to incorporate general selling and self-promotion strategies from renowned sales and marketing coach Fred Berns, who is also a speaker and author.The program was presented by Berns in a series of three tele-seminars in a conference call format each with 40 minutes of content and 20 minutes of dealer interactive Q &A. Session One covered: Sell Yourself! How to Get them to Buy from You; Session Two: Up-Selling, Cross-Selling, Top-Down Selling and More; and Session Three: Overcoming Price Objections. Participating dealers were sent a program recap after each session. What’s more, these dealers were offered special pricing for individual sales coaching with Berns, with the Luminette Privacy Sheers team matching the cost for an additional coaching session.

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