WCMA :: Product Innovation Awards
 
2007 Winners
Honorable Mention
Additional Submissions
Thanks to Our Judges

Additional Submissions

Hunter Douglas
Sunterra® Fabric for Applause® honeycomb shades from Hunter Douglas
Comfortex Window Fashions
ClearVu Top Down-Bottom Up Cellular Shades
Hunter Douglas
Vignette® Top-Down/Bottom-Up with UltraGlide® from Hunter Douglas
Hunter Douglas
Hunter Douglas GREENGUARD-Certified Products
Hunter Douglas
2008 Provenance® Woven Wood Shades Collection
DecoTrend Home Fashions Ltd.
Easy Trim 2" Bamboo Horizontal Blind
Plastibec
Sunscreen Vertical Louvers by Plastibec
Hunter Douglas
2008 Provenance® Woven Wood Shades Collection from Hunter Douglas
Comfortex Window Fashions
Serenade® Cordless Roman Shades
Hunter Douglas
Enhancements to Park Lane® Product Development Team
Hunter Douglas
Luminette® Privacy Sheers Counterparts® Refined from Hunter Douglas
Hunter Douglas
Silhouette® window shadings Bouclé fabric from Hunter Douglas
Eclipse™ Shutters
The Eclipse Arch
Hunter Douglas
2009 Cadence® Soft Vertical Blind Collection
Hunter Douglas
Graber® Slide-VueT Cellular Shade
Hunter Douglas
Graber® Panel AccentsT Sliding Panels
Levolor Kirsch Window Fashions
New Luminette® Privacy Sheers Sample BookKit from Hunter Douglas
Hunter Douglas
Vignette® Modern Roman Shades Top-Down/Bottom-Up design option
Hunter Douglas
Silhouette® Window Shadings QuartetteT with UltraGlide® Operating System
Hunter Douglas
Views: An Inside Look at Hunter Douglas
Hunter Douglas
Silhouette® Window shadings Matisse CollectionT of Colored Sheers and Vanes
Hunter Douglas
Enhancements to Luminette® Privacy Sheers from Hunter Douglas
Hunter Douglas
NantucketT window shading 2007 Sample Book
Hunter Douglas
Premieres 2007: Imagination Within from Hunter Douglas
Hunter Douglas
Hunter Douglas PlatinumT Technology
Hunter Douglas
hunterdouglas.com Product Videos
Hunter Douglas
GalleryT Display Environment from Hunter Douglas
Levolor Kirsch Window Fashions
The Silhouette Life in a Whole New Light Campaign from Hunter Douglas
Hunter Douglas
Envision Roller Shades
Hunter Douglas
Woodwinds® Wood Alloy Blinds with Fine Finish
Hunter Douglas
Shangri-La® Paradise Collection of Sheer Horizontal Shadings
Hunter Douglas
Shades Now, Pay Later Comfortex BlindCrafter Credit Card Program
Hunter Douglas
Woodwinds® Wood Alloy Blinds Recycling
Hunter Douglas
Greenscape fabric for Designer Screen Shades from Hunter Douglas

Hunter Douglas

Sunterra® Fabric for Applause® honeycomb shades from Hunter Douglas

Product Category: Cellular Shades

Offered at a new lower opening price point, the Sunterra fabric creates a contemporary look to suit any décor in the ¾-inch pleat size with TruePleat™ construction in 12 nature-inspired colors in both semi-opaque and blackout fabric options. With names like Cloud, Mushroom, Mist, Fossil, Canyon and Desert, the hues range from warm whites and inviting beiges to rich, organic hues. Like the Casuelle® and Legends™ fabric lines in the Applause offering, Sunterra has the same great cleanability. PowerRise® with Platinum™ Technology – the enhanced battery operated motorization system that uses infrared control for individual shades and radio frequency for multiple shades – is now available on Sunterra and other Applause shades to make them more convenient than ever. The Sunterra fabric is extremely successful with sales hitting 22% of Applause sales in February.

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Comfortex Window Fashions

ClearVu Top Down-Bottom Up Cellular Shades

Product Category: Cellular Shades

The Top Down-Bottom Up option on cellular shades is highly popular, but those pesky cords interfering with the view to the outside have always been a problem. That’s why Comfortex invented the ClearVu Top Down-Bottom Up Cellular Shade. The ClearVu Top Down-Bottom Up Cellular Shade utilizes a proprietary design which provides a clear unobstructed view through the window when the shade is lowered. The cords blend in with the edges of window casings and provide a view through that is up to 45% better than the competition. ClearVu Top Down-Bottom Up Cellular Shades feature a sleek top rail insert that helps block light and view-through when shade is closed. Some competitors use unattractive, rough cut fabric gaskets to achieve the same effect. The ClearVu feature is standard on all Comfortex Top Down-Bottom Up Cellular Shades, in 10 fabric collections in over 190 skus, up to 48”W x 72”L.

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Hunter Douglas

Vignette® Top-Down/Bottom-Up with UltraGlide® from Hunter Douglas

Product Category: Green Products - Health and Environmental Safety

The popular Vignette® Top-Down/Bottom-Up design option from Hunter Douglas, which represents 10 percent of Vignette sales, is now available with the UltraGlide® lifting system. This system features a retractable pull cord that remains a constant length after raising and lowering the shade for enhanced child and pet safety. The system provides greater flexibility with light control and added privacy. The fabric-covered headrail conceals the fabric folds when the shade is fully raised. Fabric folds stack neatly at bottom of window when the shade is lowered from the top down.In addition,Vignette® Modern Roman Shades, like virtually all Hunter Douglas products, have passed rigorous standards and test procedures and are GREENGUARD Indoor Air Certified®. This is more than any other industry company and significantly more products in general than most companies. What’s more, Hunter Douglas products have also been certified by GREENGUARD for Children & SchoolsSM.

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Hunter Douglas

Hunter Douglas GREENGUARD-Certified Products

Product Category: Green Products - Health and Environmental Safety

The GREENGUARD Environmental Institute (GEI), an independent, non-profit organization and one of the world’s foremost authorities on indoor air quality, has taken strong measures to establish acceptable indoor air standards for indoor products, environments and buildings. By creating these requirements, the ability to decipher between what is environmentally friendly for use inside of the home and what is not has become much easier for the general public. As part of its environmental consciousness and with the understanding that GREENGUARD certification provides the assurance that its products are safe as well as beautiful and highly functional in the home, Hunter Douglas dedicated significant time, energy and resources to achieving this distinction for virtually all of its products. The result? A total of 26 Hunter Douglas products representing its entire collection of branded window fashions, with a few exceptions in two product lines, have passed rigorous standards and test procedures and are GREENGUARD Indoor Air Certified®. This is far more than any other industry company and significantly more products in general than most companies. What’s more, Hunter Douglas products have also been certified by GREENGUARD for Children & SchoolsSM.

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Hunter Douglas

2008 Provenance® Woven Wood Shades Collection

Product Category: Green Products - Sustainability

Provenance® woven shades from Hunter Douglas utilize natural materials and rapidly renewable resources like bamboo, reeds and grasses and are the perfect way to bring the beauty of nature into the home for today’s casual lifestyle. Provenance woven woods, like virtually all Hunter Douglas products, have passed rigorous standards and test procedures and are GREENGUARD Indoor Air Certified®. This is more than any other industry company. What’s more, Hunter Douglas products have also been certified by GREENGUARD for Children & SchoolsSM.

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DecoTrend Home Fashions Ltd.

Easy Trim 2" Bamboo Horizontal Blind

Product Category: Horizontal Blinds

Feature #1 : Pre-trimmed metal head rail and retractable bottom rail - 3” on each end. Max. 6” reduction in width.

Feature #2: Each Bamboo slat can be trimmed with a “Heavy duty Scissor” from both ends to fit the window size.

Feature # 3: Front matching Bamboo Valance covers the pre-trimmed head rail with custom finishing look.

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Plastibec

Sunscreen Vertical Louvers by Plastibec

Product Category: Horizontal Blinds

Control light and glare during the day time and watch your blinds transform into a decorative window treatment during night time as color and design becomes apparent. Available in three openness factors: 3% - 6% - 12% Sunscreen louvers are “Patent Pending”

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Hunter Douglas

2008 Provenance® Woven Wood Shades Collection from Hunter Douglas

Product Category: Roman, Pleated & Roller shades

With unmatched style, selection and craftsmanship, Provenance® Woven Wood Shades, by Hunter Douglas, are perfect for today’s casual lifestyle. In addition to our classic favorites, the new line features new colors, materials and weaves which truly lead the market in style and selection. With an array of new and exclusive fabric and design choices dealers can now sell the product in more areas of the home than ever before. Already the most diverse selection available, the 2008 Provenance Woven Wood Shades Collection includes 20 fabric styles for a total of 77 SKUs. There are 41 new fabric choices featured in nine new collections and two line extensions, among them a faux leather to offer a sophisticated look, chenille yarns to create a softer hand and many more. A new Hobbled style option accompanies the Classic and Roman styles and includes gentle, uniform folds in the shades even when fully lowered to create added depth and dimension at the window. A technically innovative Quiet motorization option is also offered. Enhanced edge banding options include both a narrow and wide Grosgrain in seven fashionable colors as well as a Chevron option in four neutral colors. The energy-efficient privacy liners are now available in new colors – Ivory, Cocoa or Chocolate – for a more consistent color match and the Micropleat liner includes a cordlock. Additionally, there are improved valance returns that are easy to install and adjust to create a refined look.

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Comfortex Window Fashions

Serenade® Cordless Roman Shades

Product Category: Roman, Pleated & Roller shades

Many homeowners like roman shades but detest the constant hassle of dangling cords. Comfortex Serenade Cordless and Cordless Top Down-Bottom Up Roman Shades eliminate dangling cords and allow the beauty of the shade to shine through uninhibited. Available in hundreds of fabrics in two fold styles, the Serenade Cordless Roman Shade Systems easy operating control lets you raise or lower the color coordinated rails from the rail handle for maximum light and privacy options. Choose from a matching fabric valance or a coordinating fabric insert strip for a complete look.

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Hunter Douglas

Enhancements to Park Lane® Product Development Team

Product Category: Shadings/Sheers

Offering affordable luxury at a lower price point than Luminette® Privacy Sheers, Park Lane® Privacy Sheers from Hunter Douglas combine the best features of sheers,draperies and vertical blinds in one streamlined product. New in fall 2008, a Cityscape fabric with the timeless look of classic sheer voile added to the original Terrace™ textured sheer. Like Terrace, Cityscape comes in six subtle colors in both translucent and room darkening opacities. Also new, the PermAlign® headrail system with two operating systems – a Traveling Wand™ and the traditional Chain Tassel and Cord Tensioner. These two systems were added to the Combination Wand/Cord system available with the Paramount® headrail. All systems offer reliable functionality and trouble-free operation. There was also an updated valance profile option in three color choices.

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Hunter Douglas

Luminette® Privacy Sheers Counterparts® Refined from Hunter Douglas

Product Category: Shadings/Sheers

Providing the best of both worlds with a combination of sheer fabric allowing light in and rotating soft fabric vanes to keep light out, Luminette® Privacy Sheers now provide enhanced coordination with horizontally oriented Silhouette® window shadings and Vignette® Modern Roman Shades in a new Counterparts® Refined offering. Centerpiece of the new Counterparts® program is a new Luminette Angelica Refined fabric offering a combination of white, sheer fabric with colored vanes that mimic the six best-selling colors in the Silhouette Originale™ fabric. The Luminette Sheer Linen fabric and Vignette Sheer Linen fabric also offer refined color and fabric coordination for the six best-selling colors.The Whole House Solution™, Counterparts Refined is in keeping with the trend toward open floor plans and furnishings that create a harmonious design scheme throughout the home. It also streamlines the sales process and simplifies consumer selection for increased sales and profit potential.

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Hunter Douglas

Silhouette® window shadings Bouclé fabric from Hunter Douglas

Product Category: Shadings/Sheers

The Silhouette Bouclé fabric from Hunter Douglas was launched in May 2008 along with the Silhouette sample book. The new Bouclé fabric features an organic-inspired, natural look in the three-inch and four-inch vane sizes that is ideal for modern or Asian décors. From the start, this fabric proved to be a favorite jumping to over 5 percent of sales within the first few months of launch, significantly above projections.

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Eclipse™ Shutters

The Eclipse Arch

Product Category: Specialty Applications

Eclipse™ Shutters launches a new specialty shapes program offering half-circle, quarter-circle, eyebrow, elliptical, and tunnel shapes. The Eclipse Arch is creatively designed to incorporate horizontal louvers allowing for a consistent view from top to bottom. The Eclipse Arch utilizes the panel lock system for ease of installation and removal of the arch. Available in traditional tilt bar or Clearview®, the hidden tilt option, four colors, five frame styles and 2½” and 3½” louvers.

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Hunter Douglas

2009 Cadence® Soft Vertical Blind Collection

Product Category Verticals/Panel tracks

Cadence® Soft Vertical Blinds from Hunter Douglas offer a patented, unique curved louver profile for a draped fabric appearance. The new 2009 collection features two choices: Cadence Motif™ with five styles of fabric louvers with 39 color choices and Cadence Impressions™ with six styles of richly textured printed vinyl that evoke the look and feel of textured fabric in 42 color options. Over 60 percent of the colors are new. The collection also offers Fabric by the Yard cut yardage and SoftChoice® Top Treatments in three timeless styles: Swag & Cascades, Mock Roman and Upholstered Cornice. The Crestover™ Wood Valance in genuine basswood is now available in 10 finishes. All blinds come with a DualFold™ double-tiered valance. The patented, award-winning Paramount® Contoured Headrail system now offers three control options: PermaTilt® Wand Control (standard), PermAssure® Safety Wand and Chain and Cord. Specialty systems are also now offered in custom shapes and motorization.

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Hunter Douglas

Designing Windows Concise Guide from Hunter Douglas

Merchandising Category: Consumer Education

Many retailers have suggested to us that, while the existing Designing Windows magazine is a great handout/leave behind for consumers who are engaged in making a purchase, they would prefer a less expensive version which they could use with a much larger group of prospective customers. To meet this need, Hunter Douglas introduced the Designing Windows Concise Guide. This 36-page booklet features the 16 most prominent Hunter Douglas products. It measures approximately 5” x 7” and is printed on recycled paper. In addition to product information, the guide also features spreads on what makes Hunter Douglas products Green and the iMagine™ Design Center. Dealer feedback has been extremely positive.DISTRIBUTION January 2009: Over 7,000 dealers received 20 Concise Guides in the Stop The Great Energy Giveaway Promotional Kit. Week of January 5: All Fabricator Marketing Managers received 100.Week of January 12: Available to order. Sold in cartons of 50 at $25 per carton.Week of May 5: A Spanish version will be made available to consumers and dealers.

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Hunter Douglas

"The Savvy Shopper's Guide to Shutters" from Hunter Douglas

Merchandising Category: Consumer Education

“The Savvy Shopper’s Guide to Shutters” from Hunter Douglas is an educational piece that gives consumers an inside view on how to make a wise shutter purchase. Using five key elements that consumers should take into consideration, this brochure breaks down the many components of shutter shopping and helps buyers make an informed decision. This brochure provides useful tools including a style selection worksheet and photos with detailed descriptions about the construction, performance and value of the products. Additionally, the brochure offers information about how to get the level of service a consumer deserves and a final checklist for them to use while shopping. This brochure was developed in 2008 and made available to consumers, for free, by calling the provided 800 number. Since its release, more than 2,400 brochures have been distributed to consumers. Newspapers across 20 states have recognized the value of the information presented in this piece and 184 newspaper articles have appeared as a result for a total of more than 18 million consumer impressions. This brochure is multi-functional, helping both consumers and window covering dealers by offering a better understanding of the value of products within the shutter market.

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Levolor Kirsch Window Fashions

Kirsch Custom Wood Blind Sample Book

Merchandising Category: Consumer Education

Levolor’s Custom Wood Blind Sample book features tabbed sections for easy product location, explanation of product differences for ease of selection and three easy steps to simplify the shopping process. The Levolor provided technical guide, located in the back of the book, highlights product specifications and explanations of features and benefits to educate consumers. Inspirational photography throughout the book emphasizes the overall coordination story of the new line as well as showcases the room-to-room coordination and the large-to-small window coordination.The layout of the Levolor Custom Wood book was specifically designed to help consumers easily select the product that suits their needs while simplifying the shopping process, ultimately, helping consumers buy with confidence.

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Hunter Douglas

Hunter Green Initiative

Merchandising Category: Consumer education

Launched in 2008, Hunter Green is a new very important corporate “green” initiative designed to promote the superior energy-saving benefits Hunter Douglas products offer, create awareness and action around conserving energy throughout the company and support social programs that have a positive impact across the globe. To provide dealers with information to educate consumers about the enormous energy loss through windows and of the savings available with energy-efficient Hunter Douglas window fashions, the company developed the “Science Behind the Beauty” dealer marketing program. It includes a DVD with Wendell Colson, creator of the world’s first honeycomb shade, demonstrating the superior insulating properties unique to Duette® Architella® shades. This winter/spring, Hunter Douglas rolled out the Stop The Great Energy Giveaway promotional program highlighting two-way savings for consumers – significant rebate savings and the energy and cost savings that accrue over the life of the product. The program is supported by the most comprehensive collection of material ever provided to dealers, including a new We Make Green Beautiful brochure that details Hunter Douglas solutions for being green at the window. Still underway, this promotion has resulted in the highest level of dealer participation and dealer advertising of any Hunter Douglas promotion. While the promotion is time-bound, the Hunter Douglas commitment to the environment is ongoing and extremely broad-based, covering all platforms, including the Hunter Douglas Web site, national consumer advertising and public relations outreach. The company also commissioned the GREENGUARD Environmental Institute (GEI) to verify its products. In addition, Hunter Douglas is an active member of the U.S. Green Building Council and an Energy Star partner. On a corporate level, Hunter Douglas has undertaken an aggressive plan to reduce its carbon emissions by 20 percent over a three-year period. It has publicized the initiative internally on its Intranet site and in its employee newsletter. The company has also created a Green Light in-depth brochure for employees explaining key scientific points about energy and light. On the philanthropic side, the company financially supports the Arbor Day Foundation in its efforts to replant U.S. trees lost to fire and to preserve rain forest lands. In the social arena, the company has been a 15-year sponsor of Habitat for Humanity. Hunter Douglas has also invested in an equity fund that helps people in developing countries be more energy efficient and carbon neutral.The Hunter Green effort is one that will continue to evolve into the future.

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Hunter Douglas

New 6-Foot Freestanding Display from Hunter Douglas

Merchandising Category: Point of Sale Display

The Hunter Douglas 6-Foot Display was developed to help dealers communicate the numerous product choices available to the consumer. Amongst the 27 different product categories, 35 different operating systems and hundreds of styles, colors and finishes, dealers must adequately showcase vertically oriented products such as Luminette® Privacy Sheers, Skyline™ Gliding Window Panels and Duette® with Vertiglide™ to the customer so that the product’s unique features and benefits are properly understood. This modern-looking display is made in a dark wood with silver accents to coordinate with any and all Hunter Douglas display systems. The unit is two-sided and will showcase two products per side – all products are identified with prominent, interchangeable signage. Four-color outdoor graphics on each side not only provide a sense of depth but also adds to the overall attractiveness of the unit. It can easily be transported anywhere within the dealer’s showroom due to the concealed wheels which firmly lock in place for safety. The Hunter Douglas logo is clearly visible at the top and sides of the display.

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Hunter Douglas

New Cocoa/Maple Three-sided Hunter Douglas Custom Shutter Collection Display

Merchandising Category: Point of Sale Display

With the introduction of the new Hunter Douglas Contemporary Gallery® Display environment, The Hunter Douglas Custom Shutter Collection has introduced a new sophisticated cocoa/maple three-sided shutter display that coordinates beautifully with the Gallery display to showcase all three products – Heritance®, Palm Beach™ and NewStyle® in one small footprint. Enhancements include: A beautiful cocoa and maple color palette. Three shutter openings that are each 20" wide by 36" tall to create a consistent look for a showroom and offer the ability to feature a range of configurations.The triangle foot of the display requires only 2.5' to maximize floor space. Designed with versatility in mind, dealers can easily convert it from a free-standing triangle display, to a rotating display, to a wall display. Optional features such as the spinner base and the wall-mounting kit are popular options among dealers.The collection poster series, which highlights the unique features and benefits and cross-coordination opportunities between the three brands, can be mounted behind the shutter openings.

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Hunter Douglas

Country Woods® Expose™ Wood Cornice Sample Book from Hunter Douglas

Merchandising Category Sampling program

Country Woods® Exposé™ Wood Cornices from Hunter Douglas, designed to match all Country Woods® wood blind colors and complement other Hunter Douglas window fashions or drapery treatments, are assembled and hand-finished by genuine craftsmen. To assist dealers in selling these fine products, Hunter Douglas has developed a portfolio sample book, similar to other Exposé sampling, which displays all 46 Country Woods colors. It also includes a photo book with room-setting photos used over an array of Hunter Douglas window fashions. The photo book includes actual size photos of the cornice profiles with dimensions and the feature and options are explained. This provides a compact selling tool instead of having to carry around actual large physical pieces. The kit included in-store merchandising offers for all dealers, allowing the creation of a showcase wall or in-store vignette with layered window treatments and topped with a cornice to show a consumer the craftsmanship and beauty of the cornice.

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Hunter Douglas

2009 Cadence® Soft Vertical Blinds Sample Book from Hunter Douglas

Merchandising Category: Sampling program

The new sampling features deck pages with an all-new, functional look, displaying all 81 SKUs available and allowing viewing of the louvers from the front and back for a more accurate impression of the actual blind. Decks are removable as well. On the inside cover a Motif hand sample illustrates louver orientation. Beautiful new captioned room photography is shown throughout.The new Cadence Design Guide included in the sampling is a valuable tool that helps the dealer and his/her customer determine which Cadence Fabric By The Yard color best coordinates or contrasts with their Motif or Impressions selection. It also assists with fabric and louver coordination and is visually impacting and educational. The SoftChoice top treatment styles are also showcased. Collateral includes: Cadence and SoftChoice sell sheets, Color Wheel that makes the fabric and louver selection even easier and contains all of the information in the sample book. Housed in each sample book, the wheel can also be hung from the Cadence in-store display, Cadence consumer brochure, Softness Takes Shape consumer brochure, providing a snapshot of the Cadence, SoftChoice and Fabric by the Yard programs, and including space for consumers to make note of their favorite style and color. The brochure also references the Hunter Douglas iMagine™ Design Center. Pre-launch display promotion details.

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Hunter Douglas

2008 Provenance® Woven Wood Shades Sample Book from Hunter Douglas

Merchandising Category: Sampling program

The 2008 Provenance® Woven Wood Shades Collection from Hunter Douglas is sampled in a three-book set that provides consumers with a wider assortment of fabrics and design options. Book 1 contains all Grasses fabrics; Book 2, the Bamboo, Wood and Reeds and Book 3, the Accessories (edge banding and lining options). The set includes innovative features to make it easier to sell from. The larger photo booklets feature detailed fabric shots to show the natural characteristics; updated technical pages; removable, numbered swatches and more. The set also includes a special offer for display shades, swatches and a free portfolio that holds up to 14 fabric swatches to customize each sales presentation.

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Hunter Douglas

New Hunter Douglas Contract Roller Shade Binder

Merchandising Category: Sampling program

This newly designed binder provides comprehensive information and samples for the Hunter Douglas Contract Roller Sahde Program, including new fabrics such as GreeScreen® fabrics, GlacierScreen™ fabric and fabrics with Enduris™ Glass Core. The binder also has complete product specifications, diagrams and technical details, as well as information on GREENGUARD Certification. The binder has been very well received by the sales force and customers.

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Hunter Douglas

Vignette® 2009 Sample Book Master Kit from Hunter Douglas

Merchandising Category: Sampling program

The new sample book has been completely redesigned inside and out and is easy to use in both in-store and in-home selling situations. It features a striking cover design with a sophisticated color palette and contemporary “V” pattern. Extraordinary product photography is sure to capture customer’s imagination. Fabric decks with striking product photography snap in and out for easy and convenient sales presentations.The Alliance Master Kits include a specially-sized Tiered™ EasyRise™ hand sample in the Shantung Ginger Jar fabric and color and three comprehensive product sell sheets.

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Hunter Douglas

Silhouette® window shadings Master Sample Kit from Hunter Douglas

Merchandising Category: Sampling program

Centerpiece of the 2008 Silhouette® Master Sample Kit from Hunter Douglas, the fashion-forward sample book has a sophisticated, upscale design reminiscent of high-end handbag and satchel brands. Highlights include a 36-page photo book with distinctive room settings demonstrating features-and-benefits. Close-ups and before-and-after photos illustrate the transformational beauty of Silhouette shadings. The book is organized by the steps consumers take when making purchasing decisions – the first step in design projects being inspiration. Therefore, the photo book is first. Next, selecting the Silhouette shading is made simple because options are clearly laid out. First, they select a vane size illustrated in full-size working swatches of fabric. Then, consumers can pursue color preferences by fabric style. All fabric decks are easily removable to encourage dealers to demonstrate how the product transforms light at the window. Finally, lifting systems and application options are showcased. Tabs divide the fabric styles and include quick-reference specs. The Master Kit also includes a full-line sell sheet, Quartette with UltraGlide sell sheet and a Quartette with UltraGlide hand sample in the new Bouclé fabric. There was also a $85 custom display offer in the Spring Launch Guide. A $65 Vignette Top-Down/ Bottom-Up custom display was coupled with the Silhouette offer.The new design direction was well received by key aligned Hunter Douglas dealers.

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Hunter Douglas

Silhouette® and Nantucket™ Spring Update Kit

Merchandising Category: Sampling program

The theme of the Silhouette® and Nantucket™ Spring Update Kit from Hunter Douglas is “Connections.” The kit provides everything for dealers to discover ideas and strategies to help connect with customers, as well as Silhouette and Nantucket window shadings in 2009. The kit provides an assortment of tools to bring success in closing the sale. The cornerstone of the kit is the Silhouette point-of-purchase display. It can be utilized in three ways depending on dealers’ needs: countertop, shelf display or as a brochure for shop-at-home. Clever print and Web advertising takes abstract concepts and ties them to the four key selling features of Silhouette window shadings: UV protection, Transformation, Light Control and Selection. A special custom display offer for 80% off Nantucket™ PowerRise® with Platinum™ technology promotes the display of this exciting new product. A comprehensive booklet outlining the importance of closing each sale from the start is also included. Dealers can discover ways to better advertise, prospect, present Silhouette shadings and close the sale simply by connecting better with their client base. The kit also demonstrates environmental awareness: shipping with Vignette sampling; printed on recycled materials (75% of printed materials had 10% post consumer content. 50% of the paper was Forestry Stewardship Council Certified); POP can be used three ways vs. printing three versions; contained in three branded folders that can be used for filing; and combining two launches.

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Levolor Kirsch Window Fashions

Levolor Custom Wood Sample Book

Merchandising Category: Sampling Program

Kirsch’s Custom Wood Blind Sample book features magnetized slat decks so slats consistently go back to their slot, and stay there, so when the sample book is opened the slats are stationary and secure. The sample book also features a new labeling element that helps organize slat decks by category. Decks are also clearly noted by collection with product information available for each collection when the deck is removed. Kirsch provides a booklet showcasing inspirational photography and explanations of features, consumer benefits, functional options and decor suggestions for each distinct product type.

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Hunter Douglas

Dr. Bill Training Video from Hunter Douglas

Merchandising Category: Trade education

To sharpen selling skills and have some fun at the same time, Hunter Douglas developed the 30-minute video and highlights brochure “Combating the Competition: Hunter Douglas Horizontal Blinds Selling Secrets Revealed” featuring the one and only Dr. Bill. Dr. Bill has hard-hitting action steps for selling Hunter Douglas Horizontal Blinds. Dealers learn to get past the price issue, hear testimonials from successful dealers around the country, and see Sally Morse in action and learn her strategy for building a business for the future. They also find out how to get the most out of their time and maximize profitability. Comparative product information highlights the exclusive features and benefits of Hunter Douglas Horizontal Blinds.

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Hunter Douglas

The ExploreSM DVD Series from Hunter Douglas

Merchandising Category: Trade education

The Explore sm DVD training series from Hunter Douglas is designed to help dealers gain detailed product knowledge ranging from topics such as specifications and measuring to care and cleaning to accommodate the usual learner. The series is comprised of six DVDs including: three DVDs on product information, two DVDs on installation tips and techniques and one consumer loop DVD featuring all Hunter Douglas products. Additionally, the series includes a user-friendly dealer workbook.The Explore DVD series was newly released in Fall 2008 with updated information on the latest product updates and line extensions. The series now includes a more comprehensive installation, motorization and Platinum™ Technology section. Additionally, newly developed “characters,” such as Chloe the designer, Installer Joe and Lyla the first-time buyer, offer a more user-friendly approach by presenting real-life questions and solutions throughout the series. Finally, this new Explore DVD series was created using High Definition technology for exceptionally vibrant viewing. Dealer testimonials of the program offer powerful success stories.

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Hunter Douglas

Hunter Douglas Professional Installer ProgramSM

Merchandising Category: Trade education

The Hunter Douglas Professional Installer ProgramSM is a comprehensive training program designed to focus on the challenges faced by installers. This award-winning program has been completely redesigned to provide better training, better resources and better referrals – for better earnings using a new three-step training process.The updated program begins with Step 1: Professional Installer SM, and offers 24/7 online training to any installer who wishes to participate as well many other benefits. Step 2: Certified Installer SM is available for those with at least three years of industry experience and consists of a two-day program that helps installers perfect their installation techniques by offering troubleshooting solutions for virtually every situation. Further, the all-new Step 3: Master Installer SM level is exclusively available for those with at least five years of experience. The beta launch of this three-day event, first launching on March 24, 2009, provides training on advanced installation, how to fabricate popular shades and future products. Upon completing the program, master installers will receive priority status for installation and repair referrals and earn triple points for completing Installation Registrations, an online tool that allows installers to answer a few questions about the quality of each product they install.The new Master Installer step has been so successful that it has already sold out for two shows, despite the fact that Hunter Douglas has not officially begun to advertise this program.

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Hunter Douglas

Views: An Inside Look at Hunter Douglas

Merchandising Category: Trade education

Views: An Inside Look at Hunter Douglas, a trimester magazine distributed to 31,000+ retailers, covers the latest products, programs and company initiatives with the overall objective of educating dealers about how they can build their businesses. The magazine includes bold graphics and inviting room-setting photography that captures the reader’s attention from page to page. It includes features and success stories from individual Hunter Douglas dealers, innovative product launches and updates, promotions, merchandising, training and education initiatives, installation tips, technology and other topical industry-related news.

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Hunter Douglas

Pirouette® Dealer Direct Mail Kit from Hunter Douglas

Merchandising Category: Trade education

The purpose of the kit is to educate dealers on the Pirouette® bottom fabric panel and on the UltraGlide® lifting system. It also includes a variety of other sales and marketing tools; a CD with customizable press releases, product photos, customizable ad slicks and a sell sheet; a calendar with dates important to Pirouette and Hunter Douglas; window decal and a Pirouette Explained brochure.

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Hunter Douglas

2009 Hunter Douglas Full-Line Reference Guide and CD

Merchandising Category: Trade Education

This selling tool for all Hunter Douglas products has been redesigned to reflect dealer feedback. Consistent page templates and streamlined design simplify the selling and pricing process. Products are now in alphabetical order, with color-coded product identification boxes printed along the side of each page. A CD containing PDFs of all product sections is included for easy download and navigation from a desktop. To increase durability, the handle is improved and all pages have a heavier paper stock. To highlight product updates, there is a new Change Summary Document with a top-line summary of changes within each product section, plus a Deletion Document indicating which information has been removed.

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