WCMA :: Product Innovation Awards
 
2007 Winners
Honorable Mention
Additional Submissions
Thanks to Our Judges

Honorable Mention

roLLeAse, inc.
Link Drive System
Rollease, inc.
Single Ribbon System
Norman
Quality, Selection, Service, Value Promotional Program
Hunter Douglas
Playful Possibilities™ from Nantucket™ Window Shadings
cAstec, inc.
Fabric Studio – Custom Roll Shades™
Comfortex WindoW FAsHions
Fusion™ Blends Insulating Roman Panel Shades
Honorable Mention

best new technical innovation

RollEase, Inc.

Link Drive System

Product Category: Pleated and Roller Shades

The RollEase patent pending link-drive system is designed to drive multiple roller shades that are operated by one roller shade clutch. The unique design allows for easy snap-in installation with the added ability to precisely level shades to prevent telescoping. Leveling is accomplished by adjusting the leveling screw located in the middle of the link system. Each pair of shades can be leveled using the screw. Moreover, as an added measure of safety, the link mechanism can’t be removed without first removing the screw.

 

- Back to Top -

Honorable Mention

best new technical innovation

Rollease, inc.

Single Ribbon System

Product Category: Pleated and Roller Shades

The patented single ribbon control mechanism for roller shades is a safer, alternative operating system with a neat, clean appearance. The single ribbon control eliminates the requirement for a tension device.

Modular in design, it is adaptable to work with RollEase R-Series brackets or with RollEase Skyline™ brackets. Tube adapters allow one control mechanism to work in several of most popular tube sizes. Control ribbons come in a variety of fashionable colors.

- Back to Top -

Honorable Mention

best advertising and promotion program

Norman

Quality, Selection, Service, Value Promotional Program

Product Category: Merchandising

The Norman Quality, Selection, Service, Value promotional program was an integrated effort that ran in the following media:

  • Print magazines
  • Consumer and trade brochures
  • 28-page consumer product booklets
  • Shutter Design Idea Showcase Book

The program was the first in the industry to make use of the innovative French Gatefold cover ad position, which showcased a two-page ad spread as part of the covers of Draperies and Window Coverings and Window Fashions magazines.

- Back to Top -

Honorable Mention

best new style concept

Hunter Douglas

Playful Possibilities™ from Nantucket™ Window Shadings

Product Category: Alternative Shading Products

Playful Possibilities from Nantucket window shadings by Hunter Douglas allows consumers to create a shading to reflect their style. Consumers can choose among:

  • Five fabric color options
  • Two opacities: Front Street™ translucent fabric and Misty Harbor™ light-dimming fabric
  • Eight total hardware color combinations grouped into four families: Blue Creek and Buttercup, Blue Creek and Oxford Blue, Juliette Rose and Fuchsia, Juliette Rose and Limeade
    • Includes two new colors only available on Playful Possibilities
    • Hardware color combination includes: Headrail Color (headrail and bottom rail) and Accent Color (color of end caps on headrail and bottom rail, cord and tassel or cord tensioner)
  • Two lifting systems
  • UltraGlide® retractable pull cord system —EasyRise™ cord loop and clutch system

- Back to Top -

Honorable Mention

best new sampling program

cAstec, inc.

Fabric Studio – Custom Roll Shades™

Product Category: Merchandising

A revolutionary new concept in decorative roll shades. Fabric Studio – Custom Roll Shades features 212 exciting fabrics, chromatically organized into 21 groups, including textures, burnouts, prints, sheers and solar fabrics. Four-color idea guide, classic hem styles, removable trim styles and trim colors cards, multiple lifting systems including remote controlled motor drive and patented cassette system.

- Back to Top -

Honorable Mention

best new technical innovation

Comfortex WindoW FAsHions

Fusion™ Blends Insulating Roman Panel Shades

Product Category: Alternative Shading Products

Leading the way in innovation, the Fusion Blends Insulating Roman Panel Shade allows customers to create a look that is uniquely their own!

With Fusion, homeowners no longer have to compromise style for energy efficiency. Fusion combines designer fabric drapery panels with an integrated double cell liner for fashionable beauty and substantial, draft blocking capabilities.

The Fusion Blends option encourages homeowners to mix and match alternating fabrics within a single window covering. The result is an inspired, completely customized look.

- Back to Top -