Honorable Mention
Additional Submissions
Thanks to Our Judges

2006 Winners

Nien Made USA
SECTIONAL WINDOW SHADING — AURELIA SHEER SERIES

Hunter Douglas Inc.
PALM BEACH™ OPERABLE HORIZONTAL ARCHES
AND SPECIALTY SHAPES

Comfortex Window Fashions
SERENADE™ TRANQUIL SHEER ROMAN SHADES
Somfy Systems, Inc.
CT32-RT CORD TAKE UP MOTOR
Comfortex Window Fashions
SERENADE™ TRANQUIL SHEER ROLLER SHADES
Comfortex Window Fashions
SHEER IMAGE ROLLER SHADES
Finecraft Custom Shutter Ltd.
MIKADO™

Comfortex Window Fashions
ETERNITY™ PERFORMANCE DRAPERY SHEERS
Flexo Solutions
SYMMETRY™
Nien Made USA
SECTIONAL WINDOW SHADING - AURELIA SHEER SERIES
Hunter Douglas Inc.
CROSSWINDS™ WOOD VERTICAL BLINDS
Nien Made USA
SECTIONAL WINDOW SHADING - TUSCANA ROLL-UP SERIES
Hunter Douglas Inc.
TRUGRAIN™ FINISH FROM THE EVERWOOD®
COLLECTION
Somfy Systems, Inc.
ST RANGE
Levolor-Kirsh Window Fashions
MIX & MATCH™
Levolor-Kirsh Window Fashions
PANELTRAC® AND CUSTOM ROLLER SHADE
Royal Window Coverings
BELLAGIOTM CELLWOOD™
Hunter Douglas Inc.
HUNTER DOUGLAS SHOWCASE DISPLAY SYSTEM
Somfy Systems, Inc.
NEW TELIS COLLECTION
Comfortex Window Fashions
2005-2006 “ENERGY SMART” ENERGY SAVING
CONSUMER EDUCATION CAMPAIGN
Finecraft Custom Shutter Ltd.
ENDORATTI™

Hunter Douglas Inc.
LIGHT CAN CHANGE EVERYTHING™
INTEGRATED CONSUMER MARKETING CAMPAIGN
Hunter Douglas Inc.
DUETTE® WITH TRURISE™
 

 

WINNER

product of the year

Nien Made USA
SECTIONAL WINDOW SHADING —
AURELIA SHEER SERIES

Product Category: Alternative Shading Product

Experience a revelation in window coverings with Aurelia Sheer Series. This innovative shading offers charming versatility with a look of sophistication. Our inspiring design combines the elegance and comfort of traditional Roman shades with delicate sheer fabric to provide an intelligent and graceful concept for light control. The brilliantly engineered segments feature a complete clear view to sheer light diffusion and sectional shading to total privacy. Imagine the endless possibilities for individual expression with Aurelia Shades.

Engineers/Designers: David Pon



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WINNER

best new style concept

Comfortex Window Fashions
SERENADE TRANQUIL SHEER ROMAN SHADES

Product Category: Pleated And Roller Shades

A new dimension in Serenade Roman Shades has arrived with the Tranquil Sheers collection. The Tranquil Sheers Collection adds a touch ofwhimsy in a sheer fabric with the operating benefits of window shadetechnology. Tranquil Sheer Roman Shades diffuse light while maintainingyour view to the outside in a choice of teardrop or contemporary flat paneldesigns. Available ib both neutrals and patterns, Tranquil Sheer SerenadeRoman Shades will add light and airiness to any room.

Engineers/Designers: Corina McRee, Tracy Rogalio

SERENADE TRANQUIL SHEER ROLLER SHADES
Product Category: Alternative Shading Product

This beautiful new sheer fabric collection on a classic roller shade embodies the Serenade Tranquil Sheers Collection. Tranquil Sheer Roller shades provide this classic line with a touch of elegant sheer whimsy. More than just a beautiful sheer fabric, Tranquil Sheer Serenade Roller Shades are available with stylish headrails and motorization options. See roller shades in a whole new light.

Engineers/Designers: Corina McRee, Tracy Rogalio


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WINNER

best new style concept

Finecraft Custom Shutter Ltd.
MIKADO

Product Category: Shutters

Mikado™ delivers a patent-pending new style concept — a shutter system with a unique and innovative decoratively styled louver. The traditional louver is either in a solid paint or stain finish, which would essentially be the same from one supplier to another. Mikado™ Where Craft Meets Couture creates cross merchandising with a decoratively styled louver feature that combines a traditional shutter slat and a double-sided fabric insert. Mikado™ offers beauty, warmth, innovative style and coordinating shutter shade options that will enhance any decor.

Engineers/Designers: Jack Cogen



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WINNER

best new style concept

Flexo Solutions
SYMMETRY

Product Category: Cellular Shades

Symmetry™ features fabric-wrapped top and bottom rails for a perfect color match to the shade fabric. The result? An uninterrupted flow of softness and color. There’s no distracting light gap at top of headrail, either. Symmetry offers exterior beauty as well — white rails, white fabric and no unsightly brackets. Symmetry features a single bracket rail with pre-drilled holes for fast, error-free installation. No need to measure for bracket alignment, spacing or centering. Symmetry accommodates all popular fabric shade products.

Designers/Producers: Ren Judkins

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WINNER

best new style concept

Hunter Douglas Inc.
CROSSWINDS WOOD VERTICAL BLINDS

Product Category: Verticals

Crosswinds™ wood vertical blinds, the perfect companion to the everpopular Country Woods® horizontal wood blinds, feature 3 ½-inch 100-percent basswood vertical vanes with finger-jointed construction for strength and durability as well as beautiful wood grain patterns with a consistent color and appearance achieved through a multi-step finishing process. Each Crosswinds purchase comes with the elegant 4 ½" Crestover™ valance that coordinates with the Country Woods Grandover™ valance. And, with Crosswinds wood vertical blinds, each vane color has its own color-coordination system for headrail, cord, tensioner, chain and tassels. There are 10 fashionable color choices – four paints and six stains – offered that also coordinate with the Country Woods® Classics™ line of horizontal wood blinds. Standard on Country Woods wood blinds, the exclusive TopShield™ finish, a clear top coat that is applied to every vane and valance and helps protect against everyday wear, is also standard on Crosswinds wood vertical blinds. Demand for this product has outperformed the company’s projections by three-fold.

Designers/Producers: Product Development Team at Hunter Douglas

 

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WINNER

best new style concept

Hunter Douglas Inc.
TRUGRAIN FINISH FROM THE EVERWOOD®
COLLECTION
Product Category: Specialty Applications

Endoratti™ delivers a New Technical Innovation for wood products, in particular Cornice Valances — ornamental designer carvings that are embedded directly into the wood, coupled with a unique and innovative finishing element. The Endoratti™ carvings are just that, they are not pieces of molding that are glued, stapled or nailed onto the wood; they are carved right into the wood. The traditional window treatment valance lacks either any ornamental design or customization. Endoratti™ creates an ornamental feature that promotes new technical innovativeness through ornamental design and beautiful cornice valances.

Engineers/Designers: Jack Cogen

 

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WINNER

best new style concept

Levolor-Kirsh Window Fashions
MIX & MATCH

Product Category: Drapery Hardware

Mix & Match™
A new program with a vibrant future, Mix & Match hardware encourages self-expression. Contemporary lines merge with eclectic alternative media and result in something exciting and new. Lush materials include leather, metal, glass, wood, and mother of pearl. The unique patent-pending collar design allows for an abundance of style combinations as an innovative solution making it easy to combine new finials with other Kirsch 1 3/8” portfolios (Wood Trends and Studio Coordinates, for instance).

Engineers/Designers: Ashley Cordell, Ryan Bishop, Seth Cross

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WINNER

best new style concept

Royal Window Coverings
BELLAGIOTM CELLWOOD

Product Category: Horizontal Blinds

Royal Window Coverings patent-pending Bellagio™ CellWood™ collection gives traditional 2" foam slates a makeover. Five distinct styles are available in an assortment of colors. These highly engineered slats are moisture resistant and offer consumers additional insulation for every season. White or ivory to the street allows consumers to personalize any room
in style. These patent-pending slats are offered through The Coordinates program and can be continued with matching 3.5" vinyl verticals.

Designers/Producers: Edwin Morales, Eduin D’Artois

 

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WINNER

best new style concept

Somfy Systems, Inc.
NEW TELIS COLLECTION

Product Category: Motorization

The New Telis Collection brightens the future of Radio Technology Somfy® (RTS). Discover convenient and reliable control of interior window coverings. Choose from four unique Radio Technology Somfy® (RTS) transmitters that feature a new streamlined shape and rubber edging for increased durability. Shaped to attract new consumers, the new design of Somfy remote controls and hand-held automation systems emphasize perceived quality and boast fresh colors to match any décor.

Designers/Producers: Oliver Povlet



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WINNER

best new technical innovation

Finecraft Custom Shutter Ltd.
ENDORATTI

Product Category: Specialty Applications

Endoratti™ delivers a New Technical Innovation for wood products, in particular Cornice Valances — ornamental designer carvings that are embedded directly into the wood, coupled with a unique and innovative finishing element. The Endoratti™ carvings are just that, they are not pieces of molding that are glued, stapled or nailed onto the wood; they are carved right into the wood. The traditional window treatment valance lacks either any ornamental design or customization. Endoratti™ creates an ornamental feature that promotes new technical innovativeness through ornamental design and beautiful cornice valances.

Engineers/Designers: Jack Cogen


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WINNER

best new technical innovation

Hunter Douglas Inc.
DUETTE® WITH TRURISE

Product Category: Cellular Shades

Duette® with TruRise™ is a new single-cord lifting system. As the shade is raised, the cord length never extends beyond 42", no matter how large the shade. TruRise prevents cords from pooling on the floor for enhanced aesthetics and child and pet safety. It raises and lowers shades surprisingly fast and effortlessly. To raise, simply pull straight down on the sleek new
tassel or lower by lifting the tassel straight up. The easy-to-use ergonomically designed tassel complements any décor. TruRise is an entry-level price lifting system for 1 ¼" pleat fabrics, ideal for larger windows. It comes in widths up to 120" and heights up to 84".

Designers/Producers: Duette® Product Development Team at Hunter Douglas Window Fashions Divisions


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WINNER

best new technical innovation

Hunter Douglas Inc.
PALM BEACH OPERABLE HORIZONTAL ARCHES
AND SPECIALTY SHAPES
Product Category: Shutters

Palm Beach™ polysatin shutters now boast fully operable horizontal arches and specialty shapes. These operable specialties are unique in the marketplace because by moving the tilt bar you open and close all the louvers. In other systems, you
have to position each individual louver separately. The many custom shapes include perfect arches, imperfect arches, extended arches, quarter circles, circles, angles, hexagons and octagons. The tilt bar is located in the front as standard, although rear tilt is available as an option. These arches and specialty shapes cover spans of up to 96 inches in width and 72 inches in height. The innovative horizontal louvers control the light with one touch of the tilt bar and are available in a choice of neutral colors to fit any décor and they offer a perfect solution for these hard-tocover window shapes.

Designers/Producers: Palm Beach Product Development Team



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WINNER

best new technical innovation

Somfy Systems, Inc.
CT32-RT CORD TAKE UP MOTOR

Product Category: Motorization

A new addition to the Somfy battery powered motor range, the CT32-RT motor is uniquely designed to automate pleated and cellular shades. Featuring built-in Radio Technology Somfy® (RTS) the CT32-RT eliminates the need for unsightly receivers, making installations clean and effortless. At the simple press of a button, a Telis transmitter, Decora wireless wall switch or Chronis programmable timer will raise and lower the shade or
adjust to a user-defined favorite position.

Designers/Producers: Rich Scharf

 

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WINNER

most innovative overall design

Comfortex Window Fashions
SHEER IMAGE ROLLER SHADES

Product Category: Pleated And Roller Shades

The Sheer Image Roller Shade by Comfortex delivers the elegance of sheer horizontal shadings with the “magic” of new roller shade technology. This patented product features dual panel sheers that can be manipulated open and closed. The sheer panels then can be raised “out of sight” into an elegant fabric-wrapped head rail system. Sheer Image fabric panels come in two different sizes: subtle 1½” and bold 3” vane sizes each maintaining a soft view to the outside with semi-sheer privacy. The fabric panels of a Sheer Image Roller Shade are grouped together to prevent light leakage.

Engineers/Designers: John Corey, Richard Watkins

 

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WINNER

most innovative overall design

Comfortex Window Fashions
ETERNITY PERFORMANCE DRAPERY SHEERS
Product Category: Verticals

Comfortex’s patent-pending Eternity Performance Sheers combine soft folds and curves of drapery fabrics with the ease and performance of vertical blinds. Eternity’s outward billowing uniquely patterned sheers are paired with the soft light filtering function of a vertical blind. The addition of a PVC vane offers privacy and room darkening capabilities. Eternity
Performance Sheers are functional and fashionable — Eternity sheers and vanes can be removed, washed and easily replaced. Eternity™ Performance Drapery Sheers are available in 65 fabrics, ranging from light to dark in color and in many patterned weaves. The tailored valance upgrade or a real hardwood fascia adds a unique finishing touch, while discreetly concealing the operating system.

Engineers/Designers: Vinny Grosso, Jay Vandervoort

 

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WINNER

most innovative overall design

Nien Made USA
SECTIONAL WINDOW SHADING —
AURELIA SHEER SERIES

Product Category: Alternative Shading Product

Experience a revelation in window coverings with Aurelia Sheer Series. This innovative shading offers charming versatility with a look of sophistication. Our inspiring design combines the elegance and comfort of traditional Roman shades with delicate sheer fabric to provide an intelligent and graceful concept for light control. The brilliantly engineered segments feature a complete clear view to sheer light diffusion and sectional shading to total privacy. Imagine the endless possibilities for individual expression with Aurelia Shades.

Engineers/Designers: David Pon

 

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WINNER

most innovative overall design

Nien Made USA
SECTIONAL WINDOW SHADING —
TUSCANA ROLL-UP SERIES

Product Category: Alternative Shading Product

Create the perfect ambience for your room with the distinctive fashion and opulent feel of the Tuscana Sectional Series. Functional essence meets aestheticism through the fusion of the classic beauty of traditional Roman shades and a unique light filtration style. Achieve total illumination, absolute privacy, or sectional radiance through the simple curve of the fabric.
Experience the true meaning of refined relaxation with Tuscana Shades.

Engineers/Designers: David Pon, D.R. Chen, Robert Wen

 

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WINNER

most innovative overall design

Somfy Systems, Inc.
ST RANGE

Product Category: Motorization

Today, the serenity of interior spaces is brightened up with a revolutionary motor range. A new solution, designed by Somfy is putting roller shades, roman shades and wood blinds into motion with ultra-quiet precision. The new quiet motor range features simplified plug-in wiring and built-in Radio Technology Somfy® (RTS). Choose from a Telis hand-held transmitter, Decora wireless wall switch and Chronis programmable timer to control window coverings with simplicity and ease.

Designers/Producers: Chris Schroeder

 

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WINNER

best new sampling program

Levolor-Kirsh Window Fashions
PANELTRAC® AND CUSTOM ROLLER SHADE

Product Category: Merchandising

Kirsch introduced their new PanelTracRand Custom Roller Shade programs in Fall 2005 in an innovative new sampling vehicle designed to educate and inspire consumers and designers. This dual-product book uses photographic collage elements along with mixed texture and color swatches to connect with the products’ core consumers. The construction also allows for easy updates as fashion trends change. The PanelTrac and Roller Shade book has raised the bar in blinds and shades sampling.

Engineers/Designers: Miranda Allen, Bill Bennett

 

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WINNER

most innovative point of display program

Hunter Douglas Inc.
HUNTER DOUGLAS SHOWCASE DISPLAY SYSTEM

Product Category: Merchandising

To support the new Showcase Priority DealerSM program, a separate and distinct display system was developed by Hunter Douglas to differentiate this level of dealer from other Hunter Douglas dealers. The new maple-finished Showcase display system is flexible and can be configured in many different ways. It includes 30" and 48" wide modules, as well as a bookcase, corner module and a 30" back-to-back unit. All modules include backlighting and four-color room scene photography. The Showcase display system is 91" high and each unit is clearly identified with the Hunter Douglas logo. Currently there are 500 dealers enrolled in the Showcase Priority Dealer program, with 1,200 slated by the end of 2006.

Engineers/Designers: Maureen Marrone

 

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WINNER

best industry education program

Comfortex Window Fashions
2005-2006 “ENERGY SMART” ENERGY SAVING
CONSUMER EDUCATION CAMPAIGN

Product Category: Merchandising

Other campaign materials included:

  • Showroom Signage and Posters
  • The Energy Smart Guide for Saving Money with Energy Efficient Window
    Fashions
  • Save Energy! Buy Comfortex Cellular Shades bumper stickers
  • Press releases
  • Ad slicks and radio scripts
  • A cellular product information flyer and brochure
    The initiative coincided with the start of the winter heating season. This campaign has aided Comfortex’s cellular shade sales 17% in the fourth
    quarter of 2005.

Engineers/Designers: Shanley Alber, Denise Densmore, Allison Faul, John Fitzgerald, Lori Jurcsak

 

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WINNER

best advertising and promotional program

Hunter Douglas Window Fashions
LIGHT CAN CHANGE EVERYTHING
INTEGRATED CONSUMER MARKETING CAMPAIGN

Product Category: Merchandising

The Hunter Douglas consumer marketing campaign carries a single-minded and provocative message, “Light Can Change Everything” that creates an emotional connection with consumers and positions light as a dynamic design element that can affect the mood of a room. Components of this comprehensive and fully integrated program include:

  1. Consumer advertising campaign with three print executions appearing in popular shelter and women’s lifestyle publications
  2. A variety of advertorial-style stories running in select consumer magazines, including Architectural Digest, Essence, Traditional Home, Gourmet and others
  3. Two 30-second TV commercials airing on top-rated networks such as HGTV, A&E, The Food Network, Discovery and Discovery Home and Lifetime
  4. Internet banner ads appearing on top-ranked Web sites such as hgtv.com, bhg.com, yahoo.com and more
  5. The “Light Can Change Everything” 20-page consumer brochure illustrating the full collection of Hunter Douglas products
  6. Public Relations initiatives, including customized press materials and event sponsorships
  7. The Hunter Douglas “Light Up Your Sales” dealer kit with POS and promotional merchandising materials
  8. Detailed explanation of campaign components and benefits posted at dealers.hunterdouglas.com, the Hunter Douglas dealer Web site

Designers/Producers: Tom Mathews, VP Corporate Marketing, Donna Lobosco, Director Brand Communications


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